Simms Fishing Products looks into the year 2014



June traditionally reveals the double edged sword of the Fishing Industry.  Sales meetings and the Alaska season simultaneously launch into a collision of epic proportions. The meetings mark the launch of the future while the fishing season begins in the present.

The excitement of new products, feature benefits and innovation reveal the forward movement in product design.  Season to season the only thing that stays the same is that everything eventually changes.  Classic styles receive innovative improvements to set the stage for further technological advancements.

Christmas may not be around the corner, but in the coming weeks, you will get a peek at what could be under the tree.

Photo credit: Brian Kretzel

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