Can you name the publication,
who ran this image as part of a campaign to gain new readers for their magazine?
Answer: Playboy Magazine, 1981
“What Sort of Man Reads Playboy?”
The sort of man who wants to do whatever he does as well as he can–and have fun at it. He is as much at home fishing under a big sky as he is in a chic restaurant. He is productive in any setting. He plans, but he isn’t a slave to ritual; there is a keen sense of adventure that keeps him on the move. As a Playboy reader, he responds to the advice the magazine provides, advice that makes him a winning competitor.